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buildabrand

FTired
Administrator

Hi Guys

Came across this website this morning, buildabrand.com. I know all the mkt consultants on this list will shoot me down, but if you're trying to build a company, and want a logo, letterhead, website design you know all that warm and fluffy 'stuff', but like me have very little idea of what colors work together, or that Azure is actually a color (in my day it was called blue), then this website is for you. They are in Beta, I have no idea who they are.

You tell them a little about your website, you choose colors, styles etc, and they create the entire lot for you, you can then download or print what you need.

Iqbal




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Re: buildabrand

Mike Butcher
from August last year

http://eu.techcrunch.com//2009/08/10/buildabrand-offers-startups-high-quality-branding-for-the-price-of-a-domain/

On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham <[hidden email]> wrote:

>
> Hi Guys
>
> Came across this website this morning, buildabrand.com. I know all the mkt
> consultants on this list will shoot me down, but if you're trying to build a
> company, and want a logo, letterhead, website design you know all that warm
> and fluffy 'stuff', but like me have very little idea of what colors work
> together, or that Azure is actually a color (in my day it was called blue),
> then this website is for you. They are in Beta, I have no idea who they are.
>
> You tell them a little about your website, you choose colors, styles etc,
> and they create the entire lot for you, you can then download or print what
> you need.
>
> Iqbal
>
>
>
>
> --
> Please Note: If you hit "REPLY", your message will be sent to everyone on
> this mailing list ([hidden email])
> This message was sent by iqbalgandham ([hidden email]) from London
> OpenCoffee Meetup.
> To learn more about iqbalgandham, visit his/her member profile
> To unsubscribe or to update your mailing list settings, click here
>
> Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |
> [hidden email]



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Re: buildabrand

emile emiabata
In reply to this post by FTired
The billions spent in building and maintaining brands are testament to the fact that
brands are built by a lot more than just colours, logos and the visuals of a corporate ID.

Interesting concept to try and position as a brand building tool/service because anyone in that brand building/positoning business wll reiterate forcefully what Ive said.

The very name serves as a shot in its own foot as far as buldng ther own brand is concerned.

Maybe a little delegation from OC should give them a shout.

Cheers

Emile

On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham <[hidden email]> wrote:

Hi Guys

Came across this website this morning, buildabrand.com. I know all the mkt consultants on this list will shoot me down, but if you're trying to build a company, and want a logo, letterhead, website design you know all that warm and fluffy 'stuff', but like me have very little idea of what colors work together, or that Azure is actually a color (in my day it was called blue), then this website is for you. They are in Beta, I have no idea who they are.

You tell them a little about your website, you choose colors, styles etc, and they create the entire lot for you, you can then download or print what you need.

Iqbal




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Re: buildabrand

Steve Karmeinsky
In reply to this post by FTired
On Thu, Apr 22, 2010 at 10:14:26AM -0400, iqbalgandham wrote:

>    Came across this website this morning, buildabrand.com. I know all the
>    mkt consultants on this list will shoot me down, but if you're trying
>    to build a company, and want a logo, letterhead, website design you
>    know all that warm and fluffy 'stuff', but like me have very little
>    idea of what colors work together, or that Azure is actually a color
>    (in my day it was called blue), then this website is for you. They are
>    in Beta, I have no idea who they are.

It was set-up by Justin Champney and Dave Shanley both ex McCann Erikson
and good guys.

There's also Inkd http://www.inkd.com/ who are based out of the US
(though I'm biased as an investor).

Steve

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Re: buildabrand

Larry-6
In reply to this post by FTired
ah ha !

Yes a brand will cost a lot to deliver more than what it costs !

But, a new business needs a brand to start and the best is to use it as the name of the new company. To change the name of a company later to adjust to a successful brand-product is very costly.
To change any item of the brand is costly : when you have one does not change !

A good brand can help a lot people remember you and what you  offer.
But a funny brand alone will just make you look funny.

Think hard to what products services you want to launch, find a name for the long run and transform it into your brand. Vision is mandatory and enough = between a few days and several months. Don't create-name your company before.

Then ask professionals to do the professional work, not more.

Best regards/ Cordialement
Larry/Laurent Guyot-Sionnest
+33(0) 6 74 19 91 33





On Thu, Apr 22, 2010 at 16:25, emile emiabata <[hidden email]> wrote:
The billions spent in building and maintaining brands are testament to the fact that
brands are built by a lot more than just colours, logos and the visuals of a corporate ID.

Interesting concept to try and position as a brand building tool/service because anyone in that brand building/positoning business wll reiterate forcefully what Ive said.

The very name serves as a shot in its own foot as far as buldng ther own brand is concerned.

Maybe a little delegation from OC should give them a shout.

Cheers

Emile


On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham <[hidden email]> wrote:

Hi Guys

Came across this website this morning, buildabrand.com. I know all the mkt consultants on this list will shoot me down, but if you're trying to build a company, and want a logo, letterhead, website design you know all that warm and fluffy 'stuff', but like me have very little idea of what colors work together, or that Azure is actually a color (in my day it was called blue), then this website is for you. They are in Beta, I have no idea who they are.

You tell them a little about your website, you choose colors, styles etc, and they create the entire lot for you, you can then download or print what you need.

Iqbal




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RE: buildabrand

Adam Gordalsi
In reply to this post by FTired

My thought on this is that it might not be for everyone but must have a market. Not everyone is looking be the next lastfm, amazon etc  or to conquer the world. There are many everyday businesses, especially sole traders, who may love this type service as usually a brand guru is quite often out of their reach and overkill.

 

 

Adam Gordalsi

vuemotion

359 Roman Road

London

E3 5QR

mobile: 07903 462 865

fax: 0845 004 5790

email: [hidden email]

www.vuemotion.com

0845 868 0789

vuemotion updates: http://www.twitter.com/vuemotion

 

From: [hidden email] [mailto:[hidden email]] On Behalf Of Larry
Sent: 22 April 2010 15:43
To: [hidden email]
Subject: Re: [entrepreneur-1056] buildabrand

 

ah ha !

Yes a brand will cost a lot to deliver more than what it costs !

But, a new business needs a brand to start and the best is to use it as the name of the new company. To change the name of a company later to adjust to a successful brand-product is very costly.
To change any item of the brand is costly : when you have one does not change !

A good brand can help a lot people remember you and what you  offer.
But a funny brand alone will just make you look funny.

Think hard to what products services you want to launch, find a name for the long run and transform it into your brand. Vision is mandatory and enough = between a few days and several months. Don't create-name your company before.

Then ask professionals to do the professional work, not more.

Best regards/ Cordialement
Larry/Laurent Guyot-Sionnest
+33(0) 6 74 19 91 33




On Thu, Apr 22, 2010 at 16:25, emile emiabata <[hidden email]> wrote:

The billions spent in building and maintaining brands are testament to the fact that
brands are built by a lot more than just colours, logos and the visuals of a corporate ID.

Interesting concept to try and position as a brand building tool/service because anyone in that brand building/positoning business wll reiterate forcefully what Ive said.

The very name serves as a shot in its own foot as far as buldng ther own brand is concerned.

Maybe a little delegation from OC should give them a shout.

Cheers

Emile

 

On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham <[hidden email]> wrote:

 

Hi Guys

Came across this website this morning, buildabrand.com. I know all the mkt consultants on this list will shoot me down, but if you're trying to build a company, and want a logo, letterhead, website design you know all that warm and fluffy 'stuff', but like me have very little idea of what colors work together, or that Azure is actually a color (in my day it was called blue), then this website is for you. They are in Beta, I have no idea who they are.

You tell them a little about your website, you choose colors, styles etc, and they create the entire lot for you, you can then download or print what you need.

Iqbal





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Re: buildabrand

Steve Karmeinsky
In reply to this post by FTired
On Thu, Apr 22, 2010 at 11:54:24AM -0400, Adam Gordalsi wrote:

>    My thought on this is that it might not be for everyone but must have a
>    market. Not everyone is looking be the next lastfm, amazon etc � or to
>    conquer the world. There are many everyday businesses, especially sole
>    traders, who may love this type service as usually a brand guru is
>    quite often out of their reach and overkill.

Buildabrand is specificallt targetting that market i.e. the start-up,
small business who wants a brand identity but cant afford to go to an
established company to design them a complete look and feel. Buildabrand
takes your compant values and tries to come out with some schemes that
suit those values (you then get a choice of logos etc).

Inkd is similar in that you can choose from stock images (and they'll
have an editing system soon so you can customise them too). However
they're also appealing to the graphic designer side of the market who may
have lots of unused artwork (that was say rejected by a client when they
offered them a portfolio of designs). The designer can upload the
designs and make money on them.


Steve

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RE: buildabrand

Jay Nguyen
In reply to this post by FTired

Totally agree with Adam’s thoughts – as with any new business concept, they may not be suitable for everyone but as long as they have a market and they can keep their clients happy (i.e. the people willing to pay them), then they’ve got a great thing going.

From experience, I’ve previously spent a mini-fortune on branding, and unless you get to the stage where the world starts to notice, it just doesn’t seem worth the money that you spend… and even then, I don’t think it would’ve made that much of a difference.

 

 

From: [hidden email] [mailto:[hidden email]] On Behalf Of Adam Gordalsi
Sent: 22 April 2010 10:54 PM
To: [hidden email]
Subject: RE: [entrepreneur-1056] buildabrand

 

My thought on this is that it might not be for everyone but must have a market. Not everyone is looking be the next lastfm, amazon etc  or to conquer the world. There are many everyday businesses, especially sole traders, who may love this type service as usually a brand guru is quite often out of their reach and overkill.

 

 

Adam Gordalsi

vuemotion

359 Roman Road

London

E3 5QR

mobile: 07903 462 865

fax: 0845 004 5790

email: [hidden email]

www.vuemotion.com

0845 868 0789

vuemotion updates: http://www.twitter.com/vuemotion

 

From: [hidden email] [mailto:[hidden email]] On Behalf Of Larry
Sent: 22 April 2010 15:43
To: [hidden email]
Subject: Re: [entrepreneur-1056] buildabrand

 

ah ha !

Yes a brand will cost a lot to deliver more than what it costs !

But, a new business needs a brand to start and the best is to use it as the name of the new company. To change the name of a company later to adjust to a successful brand-product is very costly.
To change any item of the brand is costly : when you have one does not change !

A good brand can help a lot people remember you and what you  offer.
But a funny brand alone will just make you look funny.

Think hard to what products services you want to launch, find a name for the long run and transform it into your brand. Vision is mandatory and enough = between a few days and several months. Don't create-name your company before.

Then ask professionals to do the professional work, not more.

Best regards/ Cordialement
Larry/Laurent Guyot-Sionnest
+33(0) 6 74 19 91 33





On Thu, Apr 22, 2010 at 16:25, emile emiabata <[hidden email]> wrote:

The billions spent in building and maintaining brands are testament to the fact that
brands are built by a lot more than just colours, logos and the visuals of a corporate ID.

Interesting concept to try and position as a brand building tool/service because anyone in that brand building/positoning business wll reiterate forcefully what Ive said.

The very name serves as a shot in its own foot as far as buldng ther own brand is concerned.

Maybe a little delegation from OC should give them a shout.

Cheers

Emile

 

On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham <[hidden email]> wrote:

 

Hi Guys

Came across this website this morning, buildabrand.com. I know all the mkt consultants on this list will shoot me down, but if you're trying to build a company, and want a logo, letterhead, website design you know all that warm and fluffy 'stuff', but like me have very little idea of what colors work together, or that Azure is actually a color (in my day it was called blue), then this website is for you. They are in Beta, I have no idea who they are.

You tell them a little about your website, you choose colors, styles etc, and they create the entire lot for you, you can then download or print what you need.

Iqbal





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Re: buildabrand

Yuri-3
In reply to this post by FTired
I totally agree with Emile

Iqbal, your line of thinking is some that I've come across far too often. People don't value what brand & design can do for a business.

Strategy, technology, marketing, finance.. they are understandable things. But too many company managers don't understand that getting your image and the message of your project, the image you want to project of yourself is every bit as important as the correct functionality of a web site.

And I am sure that buildabrand is good when you are on a budget for a 1st stage of a site. But I would definitely invest in seating with a professional and explain to them what your company is about. That way they will get the message right across to your potential target market.

It is very arrogant to think that just because one has the tools (colours, fonts...), one can have the correct choice.

There are many shades of blue and each of one express a different mood. Trust me, they do. Neuromarketing exists for a reason and shades of colours exist for a reason. And naming them with references makes them conceptual. Sky blue, doesn't it make you think of something happy, cheerful, open space, innocent? Whilst Navy blue is sorber, serious even a bit sad?

To explain this simpler: if you were to go on a 1st date with someone else, would you wear an average looking ready-made outfit from a window shop? or would you try wear the best clothes that would suit your complexion and express who you are (classic, modern, sexy, serious, minimalist, rich, discreet, geek, fashionista, musician...)?

Well, the same goes for businesses.

Yuri


> The billions spent in building and maintaining brands are testament to the
> fact that
> brands are built by a lot more than just colours, logos and the visuals of
> a
> corporate ID.
>
> Interesting concept to try and position as a *brand building* tool/service
> because anyone in that brand building/positoning business wll reiterate
> forcefully what Ive said.
>
> The very name serves as a shot in its own foot as far as buldng ther own
> brand is concerned.
>
> Maybe a little delegation from OC should give them a shout.
>
> Cheers
>
> Emile
>
> On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham
> <[hidden email]>wrote:
>
>>
>> Hi Guys
>>
>> Came across this website this morning, buildabrand.com. I know all the
>> mkt
>> consultants on this list will shoot me down, but if you're trying to
>> build a
>> company, and want a logo, letterhead, website design you know all that
>> warm
>> and fluffy 'stuff', but like me have very little idea of what colors
>> work
>> together, or that Azure is actually a color (in my day it was called
>> blue),
>> then this website is for you. They are in Beta, I have no idea who they
>> are.
>>
>> You tell them a little about your website, you choose colors, styles
>> etc,
>> and they create the entire lot for you, you can then download or print
>> what
>> you need.
>>
>> Iqbal
>>
>>
>>
>>
>> --
>> Please Note: If you hit "*REPLY*", your message will be sent to
>> *everyone*on this mailing list (
>> [hidden email])
>> This message was sent by iqbalgandham ([hidden email]) from
>> London
>> OpenCoffee Meetup <http://www.meetup.com/opencoffee/>.
>> To learn more about iqbalgandham, visit his/her member
>> profile<http://www.meetup.com/opencoffee/members/8683602/>
>> To unsubscribe or to update your mailing list settings, click
>> here<http://www.meetup.com/opencoffee/settings/>
>>
>> Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |
>> [hidden email]
>>
>




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Re: buildabrand

Irene Rukerebuka
In reply to this post by FTired
Couldn't agree more Yuri. My saving grace during any little or large
project/business venture that I went it was helped hugely by my
branding.

My backrgound is creativity-from design in visuals to in design theory
in business-so it is probably easier for me then some but getting it
right is what it's all about.

Think Apple.

And a good corporate example is  McDonalds. Notice had when they
wanted to change their company value to that of something relevant,
not processed etc, they switched their branding? I love watching their
new Ads, feels etc and can't believe how they are able to shake that
image of what they are really like.

@ Jay

That's because the people you were using weren't good at their job.
Sorry but true. Just cause someone is a designer, doesn't mean they
are any good, same with a developer or a marketeer.

I never trust a designer who doesn't a) understand behavioural
economics  and b) get what every style means to a viewer (people you
want to attract!) from alt trendy to classical conservative.

On 22/04/2010, Yuri <[hidden email]> wrote:

>
>
> I totally agree with Emile
>
> Iqbal, your line of thinking is some
> that I've come across far too often. People don't value what brand &
> design can do for a business.
>
> Strategy, technology, marketing,
> finance.. they are understandable things. But too many company managers
> don't understand that getting your image and the message of your project,
> the image you want to project of yourself is every bit as important as the
> correct functionality of a web site.
>
> And I am sure that
> buildabrand is good when you are on a budget for a 1st stage of a site.
> But I would definitely invest in seating with a professional and explain
> to them what your company is about. That way they will get the message
> right across to your potential target market.
>
> It is very
> arrogant to think that just because one has the tools (colours, fonts...),
> one can have the correct choice.
>
> There are many shades of blue
> and each of one express a different mood. Trust me, they do.
> Neuromarketing exists for a reason and shades of colours exist for a
> reason. And naming them with references makes them conceptual. Sky blue,
> doesn't it make you think of something happy, cheerful, open space,
> innocent? Whilst Navy blue is sorber, serious even a bit sad?
>
> To explain this simpler: if you were to go on a 1st date with someone
> else, would you wear an average looking ready-made outfit from a window
> shop? or would you try wear the best clothes that would suit your
> complexion and express who you are (classic, modern, sexy, serious,
> minimalist, rich, discreet, geek, fashionista, musician...)?
>
> Well, the same goes for businesses.
>
> Yuri
>
>
>> The billions spent in building and maintaining brands are testament
> to the
>> fact that
>> brands are built by a lot more than
> just colours, logos and the visuals of
>> a
>> corporate
> ID.
>>
>> Interesting concept to try and position as a
> *brand building* tool/service
>> because anyone in that brand
> building/positoning business wll reiterate
>> forcefully what Ive
> said.
>>
>> The very name serves as a shot in its own foot
> as far as buldng ther own
>> brand is concerned.
>>
>> Maybe a little delegation from OC should give them a shout.
>>
>> Cheers
>>
>> Emile
>>
>>
> On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham
>>
> <[hidden email]>wrote:
>>
>>>
>>> Hi Guys
>>>
>>> Came across this website
> this morning, buildabrand.com. I know all the
>>> mkt
>>> consultants on this list will shoot me down, but if you're
> trying to
>>> build a
>>> company, and want a logo,
> letterhead, website design you know all that
>>> warm
>>> and fluffy 'stuff', but like me have very little idea of what
> colors
>>> work
>>> together, or that Azure is
> actually a color (in my day it was called
>>> blue),
>>> then this website is for you. They are in Beta, I have no idea
> who they
>>> are.
>>>
>>> You tell them a
> little about your website, you choose colors, styles
>>> etc,
>>> and they create the entire lot for you, you can then download
> or print
>>> what
>>> you need.
>>>
>>> Iqbal
>>>
>>>
>>>
>>>
>>> --
>>> Please Note: If you hit
> "*REPLY*", your message will be sent to
>>>
> *everyone*on this mailing list (
>>>
> [hidden email])
>>> This message was sent by
> iqbalgandham ([hidden email]) from
>>> London
>>> OpenCoffee Meetup <http://www.meetup.com/opencoffee/>.
>>> To learn more about iqbalgandham, visit his/her member
>>>
> profile<http://www.meetup.com/opencoffee/members/8683602/>
>>> To unsubscribe or to update your mailing list settings,
> click
>>>
> here<http://www.meetup.com/opencoffee/settings/>
>>>
>>>  Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |
>>> [hidden email]
>>>
>>
>
>


--
Irene Rukerebuka



m: 07826255452

t: www.twitter.com/rantersparadise
w: www.hubnovation.org.uk
l:http://uk.linkedin.com/in/irenerukerebuka



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RE: buildabrand

Adam Gordalsi
In reply to this post by FTired
Guys

What you say is completely right and something that as a marketing layperson
I can't argue with. However I would say there is a caveat here.

In one region, such as Bromley in Kent, there are as many as 15000
businesses. A vast number of these are small concerns with just a few
employees with the company making modest profits. They are not the typical
image conscious city/urban/cool businesses that rely on flashy/cool brands.
That's not to say they don't need successful branding to operate in their
markets. They do however need to be sensible about what they spend on image
and usually, and at most and in a lot of cases, they can stretch to a
designer to concept and create brand image for them. Affording a brand
consultant or agency and going down to the bells, whistles and
neuromarketing level isn't a priority or even an option.

These are the realities of a vast number of UK business. Getting from day to
day is the priority, they are not going to conquer the world, they just want
to be successful in their own comfort zone.

This is why I think something like buildabrand shouldn't be scoffed at. It
has a place and in fact a very big market. The challenge for them is getting
that market to realise it. In most cases such a solution would offer them
something much better than they already have and they should be able to
afford it [I am assuming here as I haven't seen the pricing].

Best regards

Ad


Adam Gordalsi
vuemotion
359 Roman Road
London
E3 5QR
mobile: 07903 462 865
fax: 0845 004 5790
email: [hidden email]
www.vuemotion.com
0845 868 0789
vuemotion updates: http://www.twitter.com/vuemotion


-----Original Message-----
From: [hidden email] [mailto:[hidden email]] On
Behalf Of Irene Rukerebuka
Sent: 23 April 2010 10:15
To: [hidden email]
Subject: Re: [entrepreneur-1056] buildabrand

Couldn't agree more Yuri. My saving grace during any little or large
project/business venture that I went it was helped hugely by my
branding.

My backrgound is creativity-from design in visuals to in design theory
in business-so it is probably easier for me then some but getting it
right is what it's all about.

Think Apple.

And a good corporate example is  McDonalds. Notice had when they
wanted to change their company value to that of something relevant,
not processed etc, they switched their branding? I love watching their
new Ads, feels etc and can't believe how they are able to shake that
image of what they are really like.

@ Jay

That's because the people you were using weren't good at their job.
Sorry but true. Just cause someone is a designer, doesn't mean they
are any good, same with a developer or a marketeer.

I never trust a designer who doesn't a) understand behavioural
economics  and b) get what every style means to a viewer (people you
want to attract!) from alt trendy to classical conservative.

On 22/04/2010, Yuri <[hidden email]> wrote:

>
>
> I totally agree with Emile
>
> Iqbal, your line of thinking is some
> that I've come across far too often. People don't value what brand &
> design can do for a business.
>
> Strategy, technology, marketing,
> finance.. they are understandable things. But too many company managers
> don't understand that getting your image and the message of your project,
> the image you want to project of yourself is every bit as important as the
> correct functionality of a web site.
>
> And I am sure that
> buildabrand is good when you are on a budget for a 1st stage of a site.
> But I would definitely invest in seating with a professional and explain
> to them what your company is about. That way they will get the message
> right across to your potential target market.
>
> It is very
> arrogant to think that just because one has the tools (colours, fonts...),
> one can have the correct choice.
>
> There are many shades of blue
> and each of one express a different mood. Trust me, they do.
> Neuromarketing exists for a reason and shades of colours exist for a
> reason. And naming them with references makes them conceptual. Sky blue,
> doesn't it make you think of something happy, cheerful, open space,
> innocent? Whilst Navy blue is sorber, serious even a bit sad?
>
> To explain this simpler: if you were to go on a 1st date with someone
> else, would you wear an average looking ready-made outfit from a window
> shop? or would you try wear the best clothes that would suit your
> complexion and express who you are (classic, modern, sexy, serious,
> minimalist, rich, discreet, geek, fashionista, musician...)?
>
> Well, the same goes for businesses.
>
> Yuri
>
>
>> The billions spent in building and maintaining brands are testament
> to the
>> fact that
>> brands are built by a lot more than
> just colours, logos and the visuals of
>> a
>> corporate
> ID.
>>
>> Interesting concept to try and position as a
> *brand building* tool/service
>> because anyone in that brand
> building/positoning business wll reiterate
>> forcefully what Ive
> said.
>>
>> The very name serves as a shot in its own foot
> as far as buldng ther own
>> brand is concerned.
>>
>> Maybe a little delegation from OC should give them a shout.
>>
>> Cheers
>>
>> Emile
>>
>>
> On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham
>>
> <[hidden email]>wrote:
>>
>>>
>>> Hi Guys
>>>
>>> Came across this website
> this morning, buildabrand.com. I know all the
>>> mkt
>>> consultants on this list will shoot me down, but if you're
> trying to
>>> build a
>>> company, and want a logo,
> letterhead, website design you know all that
>>> warm
>>> and fluffy 'stuff', but like me have very little idea of what
> colors
>>> work
>>> together, or that Azure is
> actually a color (in my day it was called
>>> blue),
>>> then this website is for you. They are in Beta, I have no idea
> who they
>>> are.
>>>
>>> You tell them a
> little about your website, you choose colors, styles
>>> etc,
>>> and they create the entire lot for you, you can then download
> or print
>>> what
>>> you need.
>>>
>>> Iqbal
>>>
>>>
>>>
>>>
>>> --
>>> Please Note: If you hit
> "*REPLY*", your message will be sent to
>>>
> *everyone*on this mailing list (
>>>
> [hidden email])
>>> This message was sent by
> iqbalgandham ([hidden email]) from
>>> London
>>> OpenCoffee Meetup <http://www.meetup.com/opencoffee/>.
>>> To learn more about iqbalgandham, visit his/her member
>>>
> profile<http://www.meetup.com/opencoffee/members/8683602/>
>>> To unsubscribe or to update your mailing list settings,
> click
>>>
> here<http://www.meetup.com/opencoffee/settings/>
>>>
>>>  Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |
>>> [hidden email]
>>>
>>
>
>


--
Irene Rukerebuka



m: 07826255452

t: www.twitter.com/rantersparadise
w: www.hubnovation.org.uk
l:http://uk.linkedin.com/in/irenerukerebuka



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[hidden email]





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Re: buildabrand

Irene Rukerebuka
In reply to this post by FTired
Oh Adam, I wasn't scoffing at it and agree with what you are saying.

If there is a market, do something to fill that gap. Supply and Demand etc.

I still think branding is very important and I think a lot of
businesses in the UK seem to ignore the people they're selling to all
the time.

But like I said, I am a creative person. The FIRST thing I do when I
look at a service business is branding.

If it doesn't tell me what I want to know or understand about the
business, I lose interest and respect.

On 23/04/2010, Adam Gordalsi <[hidden email]> wrote:

> Guys
>
> What you say is completely right and something that as a marketing layperson
> I can't argue with. However I would say there is a caveat here.
>
> In one region, such as Bromley in Kent, there are as many as 15000
> businesses. A vast number of these are small concerns with just a few
> employees with the company making modest profits. They are not the typical
> image conscious city/urban/cool businesses that rely on flashy/cool brands.
> That's not to say they don't need successful branding to operate in their
> markets. They do however need to be sensible about what they spend on image
> and usually, and at most and in a lot of cases, they can stretch to a
> designer to concept and create brand image for them. Affording a brand
> consultant or agency and going down to the bells, whistles and
> neuromarketing level isn't a priority or even an option.
>
> These are the realities of a vast number of UK business. Getting from day to
> day is the priority, they are not going to conquer the world, they just want
> to be successful in their own comfort zone.
>
> This is why I think something like buildabrand shouldn't be scoffed at. It
> has a place and in fact a very big market. The challenge for them is getting
> that market to realise it. In most cases such a solution would offer them
> something much better than they already have and they should be able to
> afford it [I am assuming here as I haven't seen the pricing].
>
> Best regards
>
> Ad
>
>
> Adam Gordalsi
> vuemotion
> 359 Roman Road
> London
> E3 5QR
> mobile: 07903 462 865
> fax: 0845 004 5790
> email: [hidden email]
> www.vuemotion.com
> 0845 868 0789
> vuemotion updates: http://www.twitter.com/vuemotion
>
>
> -----Original Message-----
> From: [hidden email] [mailto:[hidden email]] On
> Behalf Of Irene Rukerebuka
> Sent: 23 April 2010 10:15
> To: [hidden email]
> Subject: Re: [entrepreneur-1056] buildabrand
>
> Couldn't agree more Yuri. My saving grace during any little or large
> project/business venture that I went it was helped hugely by my
> branding.
>
> My backrgound is creativity-from design in visuals to in design theory
> in business-so it is probably easier for me then some but getting it
> right is what it's all about.
>
> Think Apple.
>
> And a good corporate example is  McDonalds. Notice had when they
> wanted to change their company value to that of something relevant,
> not processed etc, they switched their branding? I love watching their
> new Ads, feels etc and can't believe how they are able to shake that
> image of what they are really like.
>
> @ Jay
>
> That's because the people you were using weren't good at their job.
> Sorry but true. Just cause someone is a designer, doesn't mean they
> are any good, same with a developer or a marketeer.
>
> I never trust a designer who doesn't a) understand behavioural
> economics  and b) get what every style means to a viewer (people you
> want to attract!) from alt trendy to classical conservative.
>
> On 22/04/2010, Yuri <[hidden email]> wrote:
>>
>>
>> I totally agree with Emile
>>
>> Iqbal, your line of thinking is some
>> that I've come across far too often. People don't value what brand &
>> design can do for a business.
>>
>> Strategy, technology, marketing,
>> finance.. they are understandable things. But too many company managers
>> don't understand that getting your image and the message of your project,
>> the image you want to project of yourself is every bit as important as the
>> correct functionality of a web site.
>>
>> And I am sure that
>> buildabrand is good when you are on a budget for a 1st stage of a site.
>> But I would definitely invest in seating with a professional and explain
>> to them what your company is about. That way they will get the message
>> right across to your potential target market.
>>
>> It is very
>> arrogant to think that just because one has the tools (colours, fonts...),
>> one can have the correct choice.
>>
>> There are many shades of blue
>> and each of one express a different mood. Trust me, they do.
>> Neuromarketing exists for a reason and shades of colours exist for a
>> reason. And naming them with references makes them conceptual. Sky blue,
>> doesn't it make you think of something happy, cheerful, open space,
>> innocent? Whilst Navy blue is sorber, serious even a bit sad?
>>
>> To explain this simpler: if you were to go on a 1st date with someone
>> else, would you wear an average looking ready-made outfit from a window
>> shop? or would you try wear the best clothes that would suit your
>> complexion and express who you are (classic, modern, sexy, serious,
>> minimalist, rich, discreet, geek, fashionista, musician...)?
>>
>> Well, the same goes for businesses.
>>
>> Yuri
>>
>>
>>> The billions spent in building and maintaining brands are testament
>> to the
>>> fact that
>>> brands are built by a lot more than
>> just colours, logos and the visuals of
>>> a
>>> corporate
>> ID.
>>>
>>> Interesting concept to try and position as a
>> *brand building* tool/service
>>> because anyone in that brand
>> building/positoning business wll reiterate
>>> forcefully what Ive
>> said.
>>>
>>> The very name serves as a shot in its own foot
>> as far as buldng ther own
>>> brand is concerned.
>>>
>>> Maybe a little delegation from OC should give them a shout.
>>>
>>> Cheers
>>>
>>> Emile
>>>
>>>
>> On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham
>>>
>> <[hidden email]>wrote:
>>>
>>>>
>>>> Hi Guys
>>>>
>>>> Came across this website
>> this morning, buildabrand.com. I know all the
>>>> mkt
>>>> consultants on this list will shoot me down, but if you're
>> trying to
>>>> build a
>>>> company, and want a logo,
>> letterhead, website design you know all that
>>>> warm
>>>> and fluffy 'stuff', but like me have very little idea of what
>> colors
>>>> work
>>>> together, or that Azure is
>> actually a color (in my day it was called
>>>> blue),
>>>> then this website is for you. They are in Beta, I have no idea
>> who they
>>>> are.
>>>>
>>>> You tell them a
>> little about your website, you choose colors, styles
>>>> etc,
>>>> and they create the entire lot for you, you can then download
>> or print
>>>> what
>>>> you need.
>>>>
>>>> Iqbal
>>>>
>>>>
>>>>
>>>>
>>>> --
>>>> Please Note: If you hit
>> "*REPLY*", your message will be sent to
>>>>
>> *everyone*on this mailing list (
>>>>
>> [hidden email])
>>>> This message was sent by
>> iqbalgandham ([hidden email]) from
>>>> London
>>>> OpenCoffee Meetup <http://www.meetup.com/opencoffee/>.
>>>> To learn more about iqbalgandham, visit his/her member
>>>>
>> profile<http://www.meetup.com/opencoffee/members/8683602/>
>>>> To unsubscribe or to update your mailing list settings,
>> click
>>>>
>> here<http://www.meetup.com/opencoffee/settings/>
>>>>
>>>>  Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |
>>>> [hidden email]
>>>>
>>>
>>
>>
>
>
> --
> Irene Rukerebuka
>
>
>
> m: 07826255452
>
> t: www.twitter.com/rantersparadise
> w: www.hubnovation.org.uk
> l:http://uk.linkedin.com/in/irenerukerebuka
>
>
>
> --
> Please Note: If you hit "REPLY", your message will be sent to everyone on
> this mailing list ([hidden email])
> http://www.meetup.com/opencoffee/
> This message was sent by Irene Rukerebuka ([hidden email]) from
> London OpenCoffee Meetup.
> To learn more about Irene Rukerebuka, visit his/her member profile:
> http://www.meetup.com/opencoffee/members/9564792/
> To unsubscribe or to update your mailing list settings, click here:
> http://www.meetup.com/opencoffee/settings/
> Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |
> [hidden email]
>
>
>
>
>
> --
> Please Note: If you hit "REPLY", your message will be sent to everyone on
> this mailing list ([hidden email])
> http://www.meetup.com/opencoffee/
> This message was sent by Adam Gordalsi ([hidden email]) from London
> OpenCoffee Meetup.
> To learn more about Adam Gordalsi, visit his/her member profile:
> http://www.meetup.com/opencoffee/members/9312990/
> To unsubscribe or to update your mailing list settings, click here:
> http://www.meetup.com/opencoffee/settings/
> Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |
> [hidden email]
>
>


--
Irene Rukerebuka



m: 07826255452

t: www.twitter.com/rantersparadise
w: www.hubnovation.org.uk
l:http://uk.linkedin.com/in/irenerukerebuka



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Re: buildabrand

FTired
Administrator
In reply to this post by FTired
Hi

Just to highlight "my line of thinking" I do NOT believe a brand helps in sales, sorry, but Nike was not built because of a brand, not at least when it started out, nor did the apple icon make apple famous.

But website like buildabrand do have there place I guess, since we all want a little logo on our business cards, and a website which fits with this.
Hence I think they have there place and for startups, I do not believe hiring branding consultants etc are worth anything, customers are, if someone can show me otherwise and show me how a change in name and logo, convinced a customer to part with cash, they I am all ears.

The question "Did the brand obtain customers" or "Did customers build the brand" for me is a interesting question

I think correct messaging is needed, and is more important than a brand and a name. No matter how cool your logo is, if you messaging is confused when you walk into a meeting it will fail. Whether branding consultant etc help with this, maybe, but then again for a startup I think the messaging is something which gets refined during each meeting with a customer rather than brainstorming with branding consultants.

Iqbal



From: Irene Rukerebuka <[hidden email]>
To: [hidden email]
Sent: Fri, 23 April, 2010 10:14:51
Subject: Re: [entrepreneur-1056] buildabrand

Couldn't agree more Yuri. My saving grace during any little or large
project/business venture that I went it was helped hugely by my
branding.

My backrgound is creativity-from design in visuals to in design theory
in business-so it is probably easier for me then some but getting it
right is what it's all about.

Think Apple.

And a good corporate example is  McDonalds. Notice had when they
wanted to change their company value to that of something relevant,
not processed etc, they switched their branding? I love watching their
new Ads, feels etc and can't believe how they are able to shake that
image of what they are really like.

@ Jay

That's because the people you were using weren't good at their job.
Sorry but true. Just cause someone is a designer, doesn't mean they
are any good, same with a developer or a marketeer.

I never trust a designer who doesn't a) understand behavioural
economics  and b) get what every style means to a viewer (people you
want to attract!) from alt trendy to classical conservative.

On 22/04/2010, Yuri <[hidden email]> wrote:

>
>
> I totally agree with Emile
>
> Iqbal, your line of thinking is some
> that I've come across far too often. People don't value what brand &
> design can do for a business.
>
> Strategy, technology, marketing,
> finance.. they are understandable things. But too many company managers
> don't understand that getting your image and the message of your project,
> the image you want to project of yourself is every bit as important as the
> correct functionality of a web site.
>
> And I am sure that
> buildabrand is good when you are on a budget for a 1st stage of a site.
> But I would definitely invest in seating with a professional and explain
> to them what your company is about. That way they will get the message
> right across to your potential target market.
>
> It is very
> arrogant to think that just because one has the tools (colours, fonts...),
> one can have the correct choice.
>
> There are many shades of blue
> and each of one express a different mood. Trust me, they do.
> Neuromarketing exists for a reason and shades of colours exist for a
> reason. And naming them with references makes them conceptual. Sky blue,
> doesn't it make you think of something happy, cheerful, open space,
> innocent? Whilst Navy blue is sorber, serious even a bit sad?
>
> To explain this simpler: if you were to go on a 1st date with someone
> else, would you wear an average looking ready-made outfit from a window
> shop? or would you try wear the best clothes that would suit your
> complexion and express who you are (classic, modern, sexy, serious,
> minimalist, rich, discreet, geek, fashionista, musician...)?
>
> Well, the same goes for businesses.
>
> Yuri
>
>
>> The billions spent in building and maintaining brands are testament
> to the
>> fact that
>> brands are built by a lot more than
> just colours, logos and the visuals of
>> a
>> corporate
> ID.
>>
>> Interesting concept to try and position as a
> *brand building* tool/service
>> because anyone in that brand
> building/positoning business wll reiterate
>> forcefully what Ive
> said.
>>
>> The very name serves as a shot in its own foot
> as far as buldng ther own
>> brand is concerned.
>>
>> Maybe a little delegation from OC should give them a shout.
>>
>> Cheers
>>
>> Emile
>>
>>
> On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham
>>
> <[hidden email]>wrote:
>>
>>>
>>> Hi Guys
>>>
>>> Came across this website
> this morning, buildabrand.com. I know all the
>>> mkt
>>> consultants on this list will shoot me down, but if you're
> trying to
>>> build a
>>> company, and want a logo,
> letterhead, website design you know all that
>>> warm
>>> and fluffy 'stuff', but like me have very little idea of what
> colors
>>> work
>>> together, or that Azure is
> actually a color (in my day it was called
>>> blue),
>>> then this website is for you. They are in Beta, I have no idea
> who they
>>> are.
>>>
>>> You tell them a
> little about your website, you choose colors, styles
>>> etc,
>>> and they create the entire lot for you, you can then download
> or print
>>> what
>>> you need.
>>>
>>> Iqbal
>>>
>>>
>>>
>>>
>>> --
>>> Please Note: If you hit
> "*REPLY*", your message will be sent to
>>>
> *everyone*on this mailing list (
>>>
> [hidden email])
>>> This message was sent by
> iqbalgandham ([hidden email]) from
>>> London
>>> OpenCoffee Meetup <http://www.meetup.com/opencoffee/>.
>>> To learn more about iqbalgandham, visit his/her member
>>>
> profile<http://www.meetup.com/opencoffee/members/8683602/>
>>> To unsubscribe or to update your mailing list settings,
> click
>>>
> here<http://www.meetup.com/opencoffee/settings/>
>>>
>>>  Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |
>>> [hidden email]
>>>
>>
>
>


--
Irene Rukerebuka



m: 07826255452

t: www.twitter.com/rantersparadise
w: www.hubnovation.org.uk
l:http://uk.linkedin.com/in/irenerukerebuka



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Re: buildabrand

FTired
Administrator
In reply to this post by FTired
Yuri,

My line of thinking comes from having spent 20K on a website once in my life, and also having spent 1000Rs (£10 or so) the problem comes not with the brand, but when the entrepreneur does NOT know what his business is, or what problem it is solving, or who his target customer are. This is a very fluid problem for startups, who will define these things once they have got themselves in front of the customer. Now in order to get themselves there they need to have some 'warm and fluffy" things, i.e something which looks like a landing page, and perhaps a logo on a business card. To spend on this very early on, or to spend a significant amount on this when you have no revenue to me is pointless, especially since you do not have answers to the aforementioned questions.

What a startup needs is just enough to get them infront of a customer, and slowly start to answer the questions, as time goes on this info can be related to mkt people, once the proposition has been defined, but I challenge any startup to know who their customer is until they have actually sold to one, or at least be able to say that what they thought on day one, is actually what happened.

Iqbal



From: Yuri <[hidden email]>
To: [hidden email]
Sent: Thu, 22 April, 2010 23:15:19
Subject: Re: [entrepreneur-1056] buildabrand

I totally agree with Emile

Iqbal, your line of thinking is some that I've come across far too often. People don't value what brand & design can do for a business.

Strategy, technology, marketing, finance.. they are understandable things. But too many company managers don't understand that getting your image and the message of your project, the image you want to project of yourself is every bit as important as the correct functionality of a web site.

And I am sure that buildabrand is good when you are on a budget for a 1st stage of a site. But I would definitely invest in seating with a professional and explain to them what your company is about. That way they will get the message right across to your potential target market.

It is very arrogant to think that just because one has the tools (colours, fonts...), one can have the correct choice.

There are many shades of blue and each of one express a different mood. Trust me, they do. Neuromarketing exists for a reason and shades of colours exist for a reason. And naming them with references makes them conceptual. Sky blue, doesn't it make you think of something happy, cheerful, open space, innocent? Whilst Navy blue is sorber, serious even a bit sad?

To explain this simpler: if you were to go on a 1st date with someone else, would you wear an average looking ready-made outfit from a window shop? or would you try wear the best clothes that would suit your complexion and express who you are (classic, modern, sexy, serious, minimalist, rich, discreet, geek, fashionista, musician...)?

Well, the same goes for businesses.

Yuri


> The billions spent in building and maintaining brands are testament to the
> fact that
> brands are built by a lot more than just colours, logos and the visuals of
> a
> corporate ID.
>
> Interesting concept to try and position as a *brand building* tool/service
> because anyone in that brand building/positoning business wll reiterate
> forcefully what Ive said.
>
> The very name serves as a shot in its own foot as far as buldng ther own
> brand is concerned.
>
> Maybe a little delegation from OC should give them a shout.
>
> Cheers
>
> Emile
>
> On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham
> <[hidden email]>wrote:
>
>>
>> Hi Guys
>>
>> Came across this website this morning, buildabrand.com. I know all the
>> mkt
>> consultants on this list will shoot me down, but if you're trying to
>> build a
>> company, and want a logo, letterhead, website design you know all that
>> warm
>> and fluffy 'stuff', but like me have very little idea of what colors
>> work
>> together, or that Azure is actually a color (in my day it was called
>> blue),
>> then this website is for you. They are in Beta, I have no idea who they
>> are.
>>
>> You tell them a little about your website, you choose colors, styles
>> etc,
>> and they create the entire lot for you, you can then download or print
>> what
>> you need.
>>
>> Iqbal
>>
>>
>>
>>
>> --
>> Please Note: If you hit "*REPLY*", your message will be sent to
>> *everyone*on this mailing list (
>> [hidden email])
>> This message was sent by iqbalgandham ([hidden email]) from
>> London
>> OpenCoffee Meetup <http://www.meetup.com/opencoffee/>.
>> To learn more about iqbalgandham, visit his/her member
>> profile<http://www.meetup.com/opencoffee/members/8683602/>
>> To unsubscribe or to update your mailing list settings, click
>> here<http://www.meetup.com/opencoffee/settings/>
>>
>> Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |
>> [hidden email]
>>
>




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Re: buildabrand

Irene Rukerebuka
In reply to this post by FTired
Ohh, you think Steve Jobs was just about thinking the apple icon? A
logo is just many of th facets of excellent branding.

Apple had a hard time convincing people to swap to their computers,
the whole Apple thing has been about design, the design of the
computer. How it looks, fits into your working space.

I think Microsoft vs Apple is a good example of one been leaded by
what the computer can do more then branding and vice versa.

In a saturated market, a market where every idea is the same, the
saving grace for many to even get noticed is the 'brand'.

What if there are 10 sellers are selling the same thing and telling
the same story? How will you chose the best one off bat?

Please, I find it incredulous that human beings, the most superficial
and shallow species that is all about the outside & that first
impression would suddenly use such perception-without being taught-of
taking the time at first to know exactly what is being sold.

That is the 2nd hurdle.

Look, a business works as an ecosystem. Each fragment is just as
important as the other to survive. I like to think you spend to much
time on one? The system will eventually fail or go through a bumpy
ride and your perception as a business operator is too spot when this
happens, evaluate the situation and fix it again.

It's not neither nor or.

I get at least  a dozen pizza/kebab fliers through the letterbox a
week. Which will I choose if I've not chosen any before? They
literally all offer the EXACT same thing. The market is saturated,
what are my options?

I instinctively look at the branding in that quick moment. The one
with the food that looks edible, not badly photoshop and the most
authentic looking will get my vote. It's all I have to go on.

To me the fact that the Kebab seller has taken that extra time to
invest in how his/her produce looks, means to me that he means
business and good value. It tells me that subconciously he would take
that time to invest in ok produce that is also tasty, go that extra
mile.

On 24/04/2010, iqbalgandham <[hidden email]> wrote:

> Hi
>
> Just to highlight "my line of thinking" I do NOT believe a brand helps in
> sales, sorry, but Nike was not built because of a brand, not at least when
> it started out, nor did the apple icon make apple famous.
>
> But website like buildabrand do have there place I guess, since we all want
> a little logo on our business cards, and a website which fits with this.
> Hence I think they have there place and for startups, I do not believe
> hiring branding consultants etc are worth anything, customers are, if
> someone can show me otherwise and show me how a change in name and logo,
> convinced a customer to part with cash, they I am all ears.
>
> The question "Did the brand obtain customers" or "Did customers build the
> brand" for me is a interesting question
>
> I think correct messaging is needed, and is more important than a brand and
> a name. No matter how cool your logo is, if you messaging is confused when
> you walk into a meeting it will fail. Whether branding consultant etc help
> with this, maybe, but then again for a startup I think the messaging is
> something which gets refined during each meeting with a customer rather than
> brainstorming with branding consultants.
>
> Iqbal
>
>
>
>
>
> ________________________________
> From: Irene Rukerebuka <[hidden email]>
> To: [hidden email]
> Sent: Fri, 23 April, 2010 10:14:51
> Subject: Re: [entrepreneur-1056] buildabrand
>
> Couldn't agree more Yuri. My saving grace during any little or large
> project/business venture that I went it was helped hugely by my
> branding.
>
> My backrgound is creativity-from design in visuals to in design theory
> in business-so it is probably easier for me then some but getting it
> right is what it's all about.
>
> Think Apple.
>
> And a good corporate example is  McDonalds. Notice had when they
> wanted to change their company value to that of something relevant,
> not processed etc, they switched their branding? I love watching their
> new Ads, feels etc and can't believe how they are able to shake that
> image of what they are really like.
>
> @ Jay
>
> That's because the people you were using weren't good at their job.
> Sorry but true. Just cause someone is a designer, doesn't mean they
> are any good, same with a developer or a marketeer.
>
> I never trust a designer who doesn't a) understand behavioural
> economics  and b) get what every style means to a viewer (people you
> want to attract!) from alt trendy to classical conservative.
>
> On 22/04/2010, Yuri <[hidden email]> wrote:
>>
>>
>> I totally agree with Emile
>>
>> Iqbal, your line of thinking is some
>> that I've come across far too often. People don't value what brand &
>> design can do for a business.
>>
>> Strategy, technology, marketing,
>> finance.. they are understandable things. But too many company managers
>> don't understand that getting your image and the message of your project,
>> the image you want to project of yourself is every bit as important as the
>> correct functionality of a web site.
>>
>> And I am sure that
>> buildabrand is good when you are on a budget for a 1st stage of a site.
>> But I would definitely invest in seating with a professional and explain
>> to them what your company is about. That way they will get the message
>> right across to your potential target market.
>>
>> It is very
>> arrogant to think that just because one has the tools (colours, fonts...),
>> one can have the correct choice.
>>
>> There are many shades of blue
>> and each of one express a different mood. Trust me, they do.
>> Neuromarketing exists for a reason and shades of colours exist for a
>> reason. And naming them with references makes them conceptual. Sky blue,
>> doesn't it make you think of something happy, cheerful, open space,
>> innocent? Whilst Navy blue is sorber, serious even a bit sad?
>>
>> To explain this simpler: if you were to go on a 1st date with someone
>> else, would you wear an average looking ready-made outfit from a window
>> shop? or would you try wear the best clothes that would suit your
>> complexion and express who you are (classic, modern, sexy, serious,
>> minimalist, rich, discreet, geek, fashionista, musician...)?
>>
>> Well, the same goes for businesses.
>>
>> Yuri
>>
>>
>>> The billions spent in building and maintaining brands are testament
>> to the
>>> fact that
>>> brands are built by a lot more than
>> just colours, logos and the visuals of
>>> a
>>> corporate
>> ID.
>>>
>>> Interesting concept to try and position as a
>> *brand building* tool/service
>>> because anyone in that brand
>> building/positoning business wll reiterate
>>> forcefully what Ive
>> said.
>>>
>>> The very name serves as a shot in its own foot
>> as far as buldng ther own
>>> brand is concerned.
>>>
>>> Maybe a little delegation from OC should give them a shout.
>>>
>>> Cheers
>>>
>>> Emile
>>>
>>>
>> On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham
>>>
>> <[hidden email]>wrote:
>>>
>>>>
>>>> Hi Guys
>>>>
>>>> Came across this website
>> this morning, buildabrand.com. I know all the
>>>> mkt
>>>> consultants on this list will shoot me down, but if you're
>> trying to
>>>> build a
>>>> company, and want a logo,
>> letterhead, website design you know all that
>>>> warm
>>>> and fluffy 'stuff', but like me have very little idea of what
>> colors
>>>> work
>>>> together, or that Azure is
>> actually a color (in my day it was called
>>>> blue),
>>>> then this website is for you. They are in Beta, I have no idea
>> who they
>>>> are.
>>>>
>>>> You tell them a
>> little about your website, you choose colors, styles
>>>> etc,
>>>> and they create the entire lot for you, you can then download
>> or print
>>>> what
>>>> you need.
>>>>
>>>> Iqbal
>>>>
>>>>
>>>>
>>>>
>>>> --
>>>> Please Note: If you hit
>> "*REPLY*", your message will be sent to
>>>>
>> *everyone*on this mailing list (
>>>>
>> [hidden email])
>>>> This message was sent by
>> iqbalgandham ([hidden email]) from
>>>> London
>>>> OpenCoffee Meetup <http://www.meetup.com/opencoffee/>.
>>>> To learn more about iqbalgandham, visit his/her member
>>>>
>> profile<http://www.meetup.com/opencoffee/members/8683602/>
>>>> To unsubscribe or to update your mailing list settings,
>> click
>>>>
>> here<http://www.meetup.com/opencoffee/settings/>
>>>>
>>>>  Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |
>>>> [hidden email]
>>>>
>>>
>>
>>
>
>
> --
> Irene Rukerebuka
>
>
>
> m: 07826255452
>
> t: www.twitter.com/rantersparadise
> w: www.hubnovation.org.uk
> l:http://uk.linkedin.com/in/irenerukerebuka
>
>
>
> --
> Please Note: If you hit "REPLY", your message will be sent to everyone on
> this mailing list ([hidden email])
> http://www.meetup.com/opencoffee/
> This message was sent by Irene Rukerebuka ([hidden email]) from
> London OpenCoffee Meetup.
> To learn more about Irene Rukerebuka, visit his/her member profile:
> http://www.meetup.com/opencoffee/members/9564792/
> To unsubscribe or to update your mailing list settings, click here:
> http://www.meetup.com/opencoffee/settings/
> Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |
> [hidden email]


--
Irene Rukerebuka



m: 07826255452

t: www.twitter.com/rantersparadise
w: www.hubnovation.org.uk
l:http://uk.linkedin.com/in/irenerukerebuka



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Re: buildabrand

FTired
Administrator
In reply to this post by FTired
Irene,

You have the ability to be able to compare lots of pizza flyers, which is why you need to add an extra filter to your choice. But I am willing to bet you will not go back to that same pizza place if the product does not work, i.e pizza is no good. Which is why in many a business deal the brand/logo, 'warm and fluffy' needs to be good enough to get you into the front door, that's all.

I would like to meet any branding consultant who can take a look at the logo's./websites of a random list of 10 startups and tell me which ones will be a success in 2 yrs. In a startup where resources are limited you need to focus on what will get your in front of a customer with minimal cost.

Lets look at Myspace, if anyone had seen their homepage 6 yrs ago, would anyone have placed a bet on its success, or even twitter, or have you see facebooks homepage when in started life 2003/04. There is many an article on how googles colour scheme was thought out, and how the clean page aspect helped in its success, what people fail to see is that no one predicted this BEFORE google was a success, and even then they fail to see a clean page, was about speed not about design, we have K56 or V90 modems if we were lucky, hence downloading a ad-laden page from lycos was about 10x slower than google's.

Branding, marketing all has its place, but my world consists of a place where the problem has not even been defined, and most of the companies are running on bread and water. At this point is it worth paying the money I say no, I would like to learn otherwise from startups who have spent and have had success because of that spending.

If the only way your product can get noticed by a end customer is because of branding, then I suggest that company should close its stores.

I am not saying branding does not have a place, it does, it works, and works well, if you can get top 3 mind recall when a consumer is making a purchasing decision, you have done a great job. But does it have a place in the pre-revenue startup world, I would say not until you have your first customer who has paid you a dime. Pick a name, get a landing page, and to use the words of the original AOL webmaster (yup we were called those weird names back then) "Build something just good enough".

Iqbal



From: Irene Rukerebuka <[hidden email]>
To: [hidden email]
Sent: Sat, 24 April, 2010 17:20:24
Subject: Re: [entrepreneur-1056] buildabrand

Ohh, you think Steve Jobs was just about thinking the apple icon? A
logo is just many of th facets of excellent branding.

Apple had a hard time convincing people to swap to their computers,
the whole Apple thing has been about design, the design of the
computer. How it looks, fits into your working space.

I think Microsoft vs Apple is a good example of one been leaded by
what the computer can do more then branding and vice versa.

In a saturated market, a market where every idea is the same, the
saving grace for many to even get noticed is the 'brand'.

What if there are 10 sellers are selling the same thing and telling
the same story? How will you chose the best one off bat?

Please, I find it incredulous that human beings, the most superficial
and shallow species that is all about the outside & that first
impression would suddenly use such perception-without being taught-of
taking the time at first to know exactly what is being sold.

That is the 2nd hurdle.

Look, a business works as an ecosystem. Each fragment is just as
important as the other to survive. I like to think you spend to much
time on one? The system will eventually fail or go through a bumpy
ride and your perception as a business operator is too spot when this
happens, evaluate the situation and fix it again.

It's not neither nor or.

I get at least  a dozen pizza/kebab fliers through the letterbox a
week. Which will I choose if I've not chosen any before? They
literally all offer the EXACT same thing. The market is saturated,
what are my options?

I instinctively look at the branding in that quick moment. The one
with the food that looks edible, not badly photoshop and the most
authentic looking will get my vote. It's all I have to go on.

To me the fact that the Kebab seller has taken that extra time to
invest in how his/her produce looks, means to me that he means
business and good value. It tells me that subconciously he would take
that time to invest in ok produce that is also tasty, go that extra
mile.

On 24/04/2010, iqbalgandham <[hidden email]> wrote:

> Hi
>
> Just to highlight "my line of thinking" I do NOT believe a brand helps in
> sales, sorry, but Nike was not built because of a brand, not at least when
> it started out, nor did the apple icon make apple famous.
>
> But website like buildabrand do have there place I guess, since we all want
> a little logo on our business cards, and a website which fits with this.
> Hence I think they have there place and for startups, I do not believe
> hiring branding consultants etc are worth anything, customers are, if
> someone can show me otherwise and show me how a change in name and logo,
> convinced a customer to part with cash, they I am all ears.
>
> The question "Did the brand obtain customers" or "Did customers build the
> brand" for me is a interesting question
>
> I think correct messaging is needed, and is more important than a brand and
> a name. No matter how cool your logo is, if you messaging is confused when
> you walk into a meeting it will fail. Whether branding consultant etc help
> with this, maybe, but then again for a startup I think the messaging is
> something which gets refined during each meeting with a customer rather than
> brainstorming with branding consultants.
>
> Iqbal
>
>
>
>
>
> ________________________________
> From: Irene Rukerebuka <[hidden email]>
> To: [hidden email]
> Sent: Fri, 23 April, 2010 10:14:51
> Subject: Re: [entrepreneur-1056] buildabrand
>
> Couldn't agree more Yuri. My saving grace during any little or large
> project/business venture that I went it was helped hugely by my
> branding.
>
> My backrgound is creativity-from design in visuals to in design theory
> in business-so it is probably easier for me then some but getting it
> right is what it's all about.
>
> Think Apple.
>
> And a good corporate example is  McDonalds. Notice had when they
> wanted to change their company value to that of something relevant,
> not processed etc, they switched their branding? I love watching their
> new Ads, feels etc and can't believe how they are able to shake that
> image of what they are really like.
>
> @ Jay
>
> That's because the people you were using weren't good at their job.
> Sorry but true. Just cause someone is a designer, doesn't mean they
> are any good, same with a developer or a marketeer.
>
> I never trust a designer who doesn't a) understand behavioural
> economics  and b) get what every style means to a viewer (people you
> want to attract!) from alt trendy to classical conservative.
>
> On 22/04/2010, Yuri <[hidden email]> wrote:
>>
>>
>> I totally agree with Emile
>>
>> Iqbal, your line of thinking is some
>> that I've come across far too often. People don't value what brand &
>> design can do for a business.
>>
>> Strategy, technology, marketing,
>> finance.. they are understandable things. But too many company managers
>> don't understand that getting your image and the message of your project,
>> the image you want to project of yourself is every bit as important as the
>> correct functionality of a web site.
>>
>> And I am sure that
>> buildabrand is good when you are on a budget for a 1st stage of a site.
>> But I would definitely invest in seating with a professional and explain
>> to them what your company is about. That way they will get the message
>> right across to your potential target market.
>>
>> It is very
>> arrogant to think that just because one has the tools (colours, fonts...),
>> one can have the correct choice.
>>
>> There are many shades of blue
>> and each of one express a different mood. Trust me, they do.
>> Neuromarketing exists for a reason and shades of colours exist for a
>> reason. And naming them with references makes them conceptual. Sky blue,
>> doesn't it make you think of something happy, cheerful, open space,
>> innocent? Whilst Navy blue is sorber, serious even a bit sad?
>>
>> To explain this simpler: if you were to go on a 1st date with someone
>> else, would you wear an average looking ready-made outfit from a window
>> shop? or would you try wear the best clothes that would suit your
>> complexion and express who you are (classic, modern, sexy, serious,
>> minimalist, rich, discreet, geek, fashionista, musician...)?
>>
>> Well, the same goes for businesses.
>>
>> Yuri
>>
>>
>>> The billions spent in building and maintaining brands are testament
>> to the
>>> fact that
>>> brands are built by a lot more than
>> just colours, logos and the visuals of
>>> a
>>> corporate
>> ID.
>>>
>>> Interesting concept to try and position as a
>> *brand building* tool/service
>>> because anyone in that brand
>> building/positoning business wll reiterate
>>> forcefully what Ive
>> said.
>>>
>>> The very name serves as a shot in its own foot
>> as far as buldng ther own
>>> brand is concerned.
>>>
>>> Maybe a little delegation from OC should give them a shout.
>>>
>>> Cheers
>>>
>>> Emile
>>>
>>>
>> On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham
>>>
>> <[hidden email]>wrote:
>>>
>>>>
>>>> Hi Guys
>>>>
>>>> Came across this website
>> this morning, buildabrand.com. I know all the
>>>> mkt
>>>> consultants on this list will shoot me down, but if you're
>> trying to
>>>> build a
>>>> company, and want a logo,
>> letterhead, website design you know all that
>>>> warm
>>>> and fluffy 'stuff', but like me have very little idea of what
>> colors
>>>> work
>>>> together, or that Azure is
>> actually a color (in my day it was called
>>>> blue),
>>>> then this website is for you. They are in Beta, I have no idea
>> who they
>>>> are.
>>>>
>>>> You tell them a
>> little about your website, you choose colors, styles
>>>> etc,
>>>> and they create the entire lot for you, you can then download
>> or print
>>>> what
>>>> you need.
>>>>
>>>> Iqbal
>>>>
>>>>
>>>>
>>>>
>>>> --
>>>> Please Note: If you hit
>> "*REPLY*", your message will be sent to
>>>>
>> *everyone*on this mailing list (
>>>>
>> [hidden email])
>>>> This message was sent by
>> iqbalgandham ([hidden email]) from
>>>> London
>>>> OpenCoffee Meetup <http://www.meetup.com/opencoffee/>.
>>>> To learn more about iqbalgandham, visit his/her member
>>>>
>> profile<http://www.meetup.com/opencoffee/members/8683602/>
>>>> To unsubscribe or to update your mailing list settings,
>> click
>>>>
>> here<http://www.meetup.com/opencoffee/settings/>
>>>>
>>>>  Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |
>>>> [hidden email]
>>>>
>>>
>>
>>
>
>
> --
> Irene Rukerebuka
>
>
>
> m: 07826255452
>
> t: www.twitter.com/rantersparadise
> w: www.hubnovation.org.uk

> l:http://uk.linkedin.com/in/irenerukerebuka
>
>
>
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Re: buildabrand

Steve Karmeinsky
In reply to this post by FTired
On Sat, Apr 24, 2010 at 12:20:14PM -0400, Irene Rukerebuka wrote:

> Ohh, you think Steve Jobs was just about thinking the apple icon? A
> logo is just many of th facets of excellent branding.
> Apple had a hard time convincing people to swap to their computers,
> the whole Apple thing has been about design, the design of the
> computer. How it looks, fits into your working space.

Though Jobs of course didn't own the Apple logo - the Beatles did and
Apple Computer paid hefty sums to Apple Records when they went out of
the scope that Apple Records licensed the trade-mark to them for limited
use (as in computers).

> I think Microsoft vs Apple is a good example of one been leaded by
> what the computer can do more then branding and vice versa.
> In a saturated market, a market where every idea is the same, the
> saving grace for many to even get noticed is the 'brand'.
> What if there are 10 sellers are selling the same thing and telling
> the same story? How will you chose the best one off bat?

But when you're a start-up you want something and that's just what
Buildabrand are offering, a self service cost-effective solution so you
can have at least some kind of professional looking logo etc when you go
public. The system behind Buildabrand is clever, it tries to take your
company values and turn that into a design. That's what brand companies
do anyway and Justin has tried to take that brand knowledge (as he's
worked for big agencies doing just that) and automating it.

> Please, I find it incredulous that human beings, the most superficial
> and shallow species that is all about the outside & that first
> impression would suddenly use such perception-without being taught-of
> taking the time at first to know exactly what is being sold.

And why cant Buildabrand do that, they've put together the knowledge of
a professional branding person and put that into a process on-line.

I believe Profounders Capital liked the design Buildabrand came out with
they used it.

> That is the 2nd hurdle.
> Look, a business works as an ecosystem. Each fragment is just as
> important as the other to survive. I like to think you spend to much
> time on one? The system will eventually fail or go through a bumpy
> ride and your perception as a business operator is too spot when this
> happens, evaluate the situation and fix it again.
> It's not neither nor or.
> I get at least  a dozen pizza/kebab fliers through the letterbox a
> week. Which will I choose if I've not chosen any before? They
> literally all offer the EXACT same thing. The market is saturated,
> what are my options?
> I instinctively look at the branding in that quick moment. The one
> with the food that looks edible, not badly photoshop and the most
> authentic looking will get my vote. It's all I have to go on.
> To me the fact that the Kebab seller has taken that extra time to
> invest in how his/her produce looks, means to me that he means
> business and good value. It tells me that subconciously he would take
> that time to invest in ok produce that is also tasty, go that extra
> mile.

But you're assuming Buildabrand is just generating some kind of random
image, it's not - there's a process behind it and it seems to work
reasonably well. It may not be what a company wants long term, but as a
first efort it's better than something I could knock up (but that's not
difficult ...), but the point is that Justin Champney has been in the
branding business for a long time (McCann Erikson isn't a bad agency)
and his knowledge has gone into the company he set-up.

Inkd is doing a similar thing, but that's more user generated content
allowing designers to upload their unused (or specially designed)
artwork and making it available to a mass market. So it's good value for
a start-up and designers (who might have hundreds of unused designs as
they were rejected by clients, just ideas etc) get to re-use the work
and hopefully make some money from it.

Steve

--
NetTek Ltd  UK mob +44 7775 755503
UK +44 20 7993 2612  /  US +1 310 857 7715  /  Fax +44 20 7483 2455
Skype/GoogleTalk/AIM/Gizmo/.Mac/Twitter/FriendFeed stevekennedyuk
Euro Tech News Blog http://eurotechnews.blogspot.com   MSN [hidden email]



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RE: buildabrand

Brian Milnes
In reply to this post by FTired

mmm… Nice!

 

http://www.edwardsamuels.com/illustratedstory/chapter%204/AppleII.jpg

 

-----Original Message-----
From: [hidden email] [mailto:[hidden email]] On Behalf Of Irene Rukerebuka
Sent: 24 April 2010 17:20
To: [hidden email]
Subject: Re: [entrepreneur-1056] buildabrand

 

Ohh, you think Steve Jobs was just about thinking the apple icon? A

logo is just many of th facets of excellent branding.

 

Apple had a hard time convincing people to swap to their computers,

the whole Apple thing has been about design, the design of the

computer. How it looks, fits into your working space.

 

I think Microsoft vs Apple is a good example of one been leaded by

what the computer can do more then branding and vice versa.

 

In a saturated market, a market where every idea is the same, the

saving grace for many to even get noticed is the 'brand'.

 

What if there are 10 sellers are selling the same thing and telling

the same story? How will you chose the best one off bat?

 

Please, I find it incredulous that human beings, the most superficial

and shallow species that is all about the outside & that first

impression would suddenly use such perception-without being taught-of

taking the time at first to know exactly what is being sold.

 

That is the 2nd hurdle.

 

Look, a business works as an ecosystem. Each fragment is just as

important as the other to survive. I like to think you spend to much

time on one? The system will eventually fail or go through a bumpy

ride and your perception as a business operator is too spot when this

happens, evaluate the situation and fix it again.

 

It's not neither nor or.

 

I get at least  a dozen pizza/kebab fliers through the letterbox a

week. Which will I choose if I've not chosen any before? They

literally all offer the EXACT same thing. The market is saturated,

what are my options?

 

I instinctively look at the branding in that quick moment. The one

with the food that looks edible, not badly photoshop and the most

authentic looking will get my vote. It's all I have to go on.

 

To me the fact that the Kebab seller has taken that extra time to

invest in how his/her produce looks, means to me that he means

business and good value. It tells me that subconciously he would take

that time to invest in ok produce that is also tasty, go that extra

mile.

 

On 24/04/2010, iqbalgandham <[hidden email]> wrote:

> Hi

> 

> Just to highlight "my line of thinking" I do NOT believe a brand helps in

> sales, sorry, but Nike was not built because of a brand, not at least when

> it started out, nor did the apple icon make apple famous.

> 

> But website like buildabrand do have there place I guess, since we all want

> a little logo on our business cards, and a website which fits with this.

> Hence I think they have there place and for startups, I do not believe

> hiring branding consultants etc are worth anything, customers are, if

> someone can show me otherwise and show me how a change in name and logo,

> convinced a customer to part with cash, they I am all ears.

> 

> The question "Did the brand obtain customers" or "Did customers build the

> brand" for me is a interesting question

> 

> I think correct messaging is needed, and is more important than a brand and

> a name. No matter how cool your logo is, if you messaging is confused when

> you walk into a meeting it will fail. Whether branding consultant etc help

> with this, maybe, but then again for a startup I think the messaging is

> something which gets refined during each meeting with a customer rather than

> brainstorming with branding consultants.

> 

> Iqbal

> 

> 

> 

> 

> 

> ________________________________

> From: Irene Rukerebuka <[hidden email]>

> To: [hidden email]

> Sent: Fri, 23 April, 2010 10:14:51

> Subject: Re: [entrepreneur-1056] buildabrand

> 

> Couldn't agree more Yuri. My saving grace during any little or large

> project/business venture that I went it was helped hugely by my

> branding.

> 

> My backrgound is creativity-from design in visuals to in design theory

> in business-so it is probably easier for me then some but getting it

> right is what it's all about.

> 

> Think Apple.

> 

> And a good corporate example is  McDonalds. Notice had when they

> wanted to change their company value to that of something relevant,

> not processed etc, they switched their branding? I love watching their

> new Ads, feels etc and can't believe how they are able to shake that

> image of what they are really like.

> 

> @ Jay

> 

> That's because the people you were using weren't good at their job.

> Sorry but true. Just cause someone is a designer, doesn't mean they

> are any good, same with a developer or a marketeer.

> 

> I never trust a designer who doesn't a) understand behavioural

> economics  and b) get what every style means to a viewer (people you

> want to attract!) from alt trendy to classical conservative.

> 

> On 22/04/2010, Yuri <[hidden email]> wrote:

>> 

>> 

>> I totally agree with Emile

>> 

>> Iqbal, your line of thinking is some

>> that I've come across far too often. People don't value what brand &

>> design can do for a business.

>> 

>> Strategy, technology, marketing,

>> finance.. they are understandable things. But too many company managers

>> don't understand that getting your image and the message of your project,

>> the image you want to project of yourself is every bit as important as the

>> correct functionality of a web site.

>> 

>> And I am sure that

>> buildabrand is good when you are on a budget for a 1st stage of a site.

>> But I would definitely invest in seating with a professional and explain

>> to them what your company is about. That way they will get the message

>> right across to your potential target market.

>> 

>> It is very

>> arrogant to think that just because one has the tools (colours, fonts...),

>> one can have the correct choice.

>> 

>> There are many shades of blue

>> and each of one express a different mood. Trust me, they do.

>> Neuromarketing exists for a reason and shades of colours exist for a

>> reason. And naming them with references makes them conceptual. Sky blue,

>> doesn't it make you think of something happy, cheerful, open space,

>> innocent? Whilst Navy blue is sorber, serious even a bit sad?

>> 

>> To explain this simpler: if you were to go on a 1st date with someone

>> else, would you wear an average looking ready-made outfit from a window

>> shop? or would you try wear the best clothes that would suit your

>> complexion and express who you are (classic, modern, sexy, serious,

>> minimalist, rich, discreet, geek, fashionista, musician...)?

>> 

>> Well, the same goes for businesses.

>> 

>> Yuri

>> 

>> 

>>> The billions spent in building and maintaining brands are testament

>> to the

>>> fact that

>>> brands are built by a lot more than

>> just colours, logos and the visuals of

>>> a

>>> corporate

>> ID.

>>> 

>>> Interesting concept to try and position as a

>> *brand building* tool/service

>>> because anyone in that brand

>> building/positoning business wll reiterate

>>> forcefully what Ive

>> said.

>>> 

>>> The very name serves as a shot in its own foot

>> as far as buldng ther own

>>> brand is concerned.

>>> 

>>> Maybe a little delegation from OC should give them a shout.

>>> 

>>> Cheers

>>> 

>>> Emile

>>> 

>>> 

>> On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham

>>> 

>> <[hidden email]>wrote:

>>> 

>>>> 

>>>> Hi Guys

>>>> 

>>>> Came across this website

>> this morning, buildabrand.com. I know all the

>>>> mkt

>>>> consultants on this list will shoot me down, but if you're

>> trying to

>>>> build a

>>>> company, and want a logo,

>> letterhead, website design you know all that

>>>> warm

>>>> and fluffy 'stuff', but like me have very little idea of what

>> colors

>>>> work

>>>> together, or that Azure is

>> actually a color (in my day it was called

>>>> blue),

>>>> then this website is for you. They are in Beta, I have no idea

>> who they

>>>> are.

>>>> 

>>>> You tell them a

>> little about your website, you choose colors, styles

>>>> etc,

>>>> and they create the entire lot for you, you can then download

>> or print

>>>> what

>>>> you need.

>>>> 

>>>> Iqbal

>>>> 

>>>> 

>>>> 

>>>> 

>>>> --

>>>> Please Note: If you hit

>> "*REPLY*", your message will be sent to

>>>> 

>> *everyone*on this mailing list (

>>>> 

>> [hidden email])

>>>> This message was sent by

>> iqbalgandham ([hidden email]) from

>>>> London

>>>> OpenCoffee Meetup <http://www.meetup.com/opencoffee/>.

>>>> To learn more about iqbalgandham, visit his/her member

>>>> 

>> profile<http://www.meetup.com/opencoffee/members/8683602/>

>>>> To unsubscribe or to update your mailing list settings,

>> click

>>>> 

>> here<http://www.meetup.com/opencoffee/settings/>

>>>> 

>>>>  Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |

>>>> [hidden email]

>>>> 

>>> 

>> 

>> 

> 

> 

> --

> Irene Rukerebuka

> 

> 

> 

> m: 07826255452

> 

> t: www.twitter.com/rantersparadise

> w: www.hubnovation.org.uk

> l:http://uk.linkedin.com/in/irenerukerebuka

> 

> 

> 

> --

> Please Note: If you hit "REPLY", your message will be sent to everyone on

> this mailing list ([hidden email])

> http://www.meetup.com/opencoffee/

> This message was sent by Irene Rukerebuka ([hidden email]) from

> London OpenCoffee Meetup.

> To learn more about Irene Rukerebuka, visit his/her member profile:

> http://www.meetup.com/opencoffee/members/9564792/

> To unsubscribe or to update your mailing list settings, click here:

> http://www.meetup.com/opencoffee/settings/

> Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |

> [hidden email]

 

 

--

Irene Rukerebuka

 

 

 

m: 07826255452

 

t: www.twitter.com/rantersparadise

w: www.hubnovation.org.uk

l:http://uk.linkedin.com/in/irenerukerebuka

 

 

 

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Re: buildabrand

FTired
Administrator
In reply to this post by FTired
I hope buildabrand is listening somewhere, because they have obtained some great recognition on this list, me thinks a discount to OC members is in order :-)

Iqbal

From: Brian Milnes <[hidden email]>
To: [hidden email]
Sent: Sat, 24 April, 2010 20:38:44
Subject: RE: [entrepreneur-1056] buildabrand

mmm… Nice!

 

http://www.edwardsamuels.com/illustratedstory/chapter%204/AppleII.jpg

 

-----Original Message-----
From: [hidden email] [mailto:[hidden email]] On Behalf Of Irene Rukerebuka
Sent: 24 April 2010 17:20
To: [hidden email]
Subject: Re: [entrepreneur-1056] buildabrand

 

Ohh, you think Steve Jobs was just about thinking the apple icon? A

logo is just many of th facets of excellent branding.

 

Apple had a hard time convincing people to swap to their computers,

the whole Apple thing has been about design, the design of the

computer. How it looks, fits into your working space.

 

I think Microsoft vs Apple is a good example of one been leaded by

what the computer can do more then branding and vice versa.

 

In a saturated market, a market where every idea is the same, the

saving grace for many to even get noticed is the 'brand'.

 

What if there are 10 sellers are selling the same thing and telling

the same story? How will you chose the best one off bat?

 

Please, I find it incredulous that human beings, the most superficial

and shallow species that is all about the outside & that first

impression would suddenly use such perception-without being taught-of

taking the time at first to know exactly what is being sold.

 

That is the 2nd hurdle.

 

Look, a business works as an ecosystem. Each fragment is just as

important as the other to survive. I like to think you spend to much

time on one? The system will eventually fail or go through a bumpy

ride and your perception as a business operator is too spot when this

happens, evaluate the situation and fix it again.

 

It's not neither nor or.

 

I get at least  a dozen pizza/kebab fliers through the letterbox a

week. Which will I choose if I've not chosen any before? They

literally all offer the EXACT same thing. The market is saturated,

what are my options?

 

I instinctively look at the branding in that quick moment. The one

with the food that looks edible, not badly photoshop and the most

authentic looking will get my vote. It's all I have to go on.

 

To me the fact that the Kebab seller has taken that extra time to

invest in how his/her produce looks, means to me that he means

business and good value. It tells me that subconciously he would take

that time to invest in ok produce that is also tasty, go that extra

mile.

 

On 24/04/2010, iqbalgandham <[hidden email]> wrote:

> Hi

>  

> Just to highlight "my line of thinking" I do NOT believe a brand helps in

> sales, sorry, but Nike was not built because of a brand, not at least when

> it started out, nor did the apple icon make apple famous.

>  

> But website like buildabrand do have there place I guess, since we all want

> a little logo on our business cards, and a website which fits with this.

> Hence I think they have there place and for startups, I do not believe

> hiring branding consultants etc are worth anything, customers are, if

> someone can show me otherwise and show me how a change in name and logo,

> convinced a customer to part with cash, they I am all ears.

>  

> The question "Did the brand obtain customers" or "Did customers build the

> brand" for me is a interesting question

>  

> I think correct messaging is needed, and is more important than a brand and

> a name. No matter how cool your logo is, if you messaging is confused when

> you walk into a meeting it will fail. Whether branding consultant etc help

> with this, maybe, but then again for a startup I think the messaging is

> something which gets refined during each meeting with a customer rather than

> brainstorming with branding consultants.

>  

> Iqbal

>  

>  

>  

>  

>  

> ________________________________

> From: Irene Rukerebuka <[hidden email]>

> To: [hidden email]

> Sent: Fri, 23 April, 2010 10:14:51

> Subject: Re: [entrepreneur-1056] buildabrand

>  

> Couldn't agree more Yuri. My saving grace during any little or large

> project/business venture that I went it was helped hugely by my

> branding.

>  

> My backrgound is creativity-from design in visuals to in design theory

> in business-so it is probably easier for me then some but getting it

> right is what it's all about.

>  

> Think Apple.

>  

> And a good corporate example is  McDonalds. Notice had when they

> wanted to change their company value to that of something relevant,

> not processed etc, they switched their branding? I love watching their

> new Ads, feels etc and can't believe how they are able to shake that

> image of what they are really like.

>  

> @ Jay

>  

> That's because the people you were using weren't good at their job.

> Sorry but true. Just cause someone is a designer, doesn't mean they

> are any good, same with a developer or a marketeer.

>  

> I never trust a designer who doesn't a) understand behavioural

> economics  and b) get what every style means to a viewer (people you

> want to attract!) from alt trendy to classical conservative.

>  

> On 22/04/2010, Yuri <[hidden email]> wrote:

>>  

>>  

>> I totally agree with Emile

>>  

>> Iqbal, your line of thinking is some

>> that I've come across far too often. People don't value what brand &

>> design can do for a business.

>>  

>> Strategy, technology, marketing,

>> finance.. they are understandable things. But too many company managers

>> don't understand that getting your image and the message of your project,

>> the image you want to project of yourself is every bit as important as the

>> correct functionality of a web site.

>>  

>> And I am sure that

>> buildabrand is good when you are on a budget for a 1st stage of a site.

>> But I would definitely invest in seating with a professional and explain

>> to them what your company is about. That way they will get the message

>> right across to your potential target market.

>>  

>> It is very

>> arrogant to think that just because one has the tools (colours, fonts...),

>> one can have the correct choice.

>>  

>> There are many shades of blue

>> and each of one express a different mood. Trust me, they do.

>> Neuromarketing exists for a reason and shades of colours exist for a

>> reason. And naming them with references makes them conceptual. Sky blue,

>> doesn't it make you think of something happy, cheerful, open space,

>> innocent? Whilst Navy blue is sorber, serious even a bit sad?

>>  

>> To explain this simpler: if you were to go on a 1st date with someone

>> else, would you wear an average looking ready-made outfit from a window

>> shop? or would you try wear the best clothes that would suit your

>> complexion and express who you are (classic, modern, sexy, serious,

>> minimalist, rich, discreet, geek, fashionista, musician...)?

>>  

>> Well, the same goes for businesses.

>>  

>> Yuri

>>  

>>  

>>> The billions spent in building and maintaining brands are testament

>> to the

>>> fact that

>>> brands are built by a lot more than

>> just colours, logos and the visuals of

>>> a

>>> corporate

>> ID.

>>>  

>>> Interesting concept to try and position as a

>> *brand building* tool/service

>>> because anyone in that brand

>> building/positoning business wll reiterate

>>> forcefully what Ive

>> said.

>>>  

>>> The very name serves as a shot in its own foot

>> as far as buldng ther own

>>> brand is concerned.

>>>  

>>> Maybe a little delegation from OC should give them a shout.

>>>  

>>> Cheers

>>>  

>>> Emile

>>>  

>>>  

>> On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham

>>>  

>> <[hidden email]>wrote:

>>>  

>>>>  

>>>> Hi Guys

>>>>  

>>>> Came across this website

>> this morning, buildabrand.com. I know all the

>>>> mkt

>>>> consultants on this list will shoot me down, but if you're

>> trying to

>>>> build a

>>>> company, and want a logo,

>> letterhead, website design you know all that

>>>> warm

>>>> and fluffy 'stuff', but like me have very little idea of what

>> colors

>>>> work

>>>> together, or that Azure is

>> actually a color (in my day it was called

>>>> blue),

>>>> then this website is for you. They are in Beta, I have no idea

>> who they

>>>> are.

>>>>  

>>>> You tell them a

>> little about your website, you choose colors, styles

>>>> etc,

>>>> and they create the entire lot for you, you can then download

>> or print

>>>> what

>>>> you need.

>>>>  

>>>> Iqbal

>>>>  

>>>>  

>>>>  

>>>>  

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Re: buildabrand

Nick Light
In reply to this post by FTired
Hi

You might find this inteeresting

Best Corporate Brand Logo Evolution
Best Corporate Brand Logo Evolution
:Best Corporate Brand Logo Evolution
Best Corporate Brand Logo Evolution
Best Corporate Brand Logo Evolution

Taken from http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/

Thanks

Nick Light
Booly Limited

Web:        http://boo.ly
Twitter:     http://twitter.com/nicklight
Email:        [hidden email]

On 24/04/2010 20:38, Brian Milnes wrote

mmm… Nice!

 

http://www.edwardsamuels.com/illustratedstory/chapter%204/AppleII.jpg

 

-----Original Message-----
From: [hidden email] [[hidden email]] On Behalf Of Irene Rukerebuka
Sent: 24 April 2010 17:20
To: [hidden email]
Subject: Re: [entrepreneur-1056] buildabrand

 

Ohh, you think Steve Jobs was just about thinking the apple icon? A

logo is just many of th facets of excellent branding.

 

Apple had a hard time convincing people to swap to their computers,

the whole Apple thing has been about design, the design of the

computer. How it looks, fits into your working space.

 

I think Microsoft vs Apple is a good example of one been leaded by

what the computer can do more then branding and vice versa.

 

In a saturated market, a market where every idea is the same, the

saving grace for many to even get noticed is the 'brand'.

 

What if there are 10 sellers are selling the same thing and telling

the same story? How will you chose the best one off bat?

 

Please, I find it incredulous that human beings, the most superficial

and shallow species that is all about the outside & that first

impression would suddenly use such perception-without being taught-of

taking the time at first to know exactly what is being sold.

 

That is the 2nd hurdle.

 

Look, a business works as an ecosystem. Each fragment is just as

important as the other to survive. I like to think you spend to much

time on one? The system will eventually fail or go through a bumpy

ride and your perception as a business operator is too spot when this

happens, evaluate the situation and fix it again.

 

It's not neither nor or.

 

I get at least  a dozen pizza/kebab fliers through the letterbox a

week. Which will I choose if I've not chosen any before? They

literally all offer the EXACT same thing. The market is saturated,

what are my options?

 

I instinctively look at the branding in that quick moment. The one

with the food that looks edible, not badly photoshop and the most

authentic looking will get my vote. It's all I have to go on.

 

To me the fact that the Kebab seller has taken that extra time to

invest in how his/her produce looks, means to me that he means

business and good value. It tells me that subconciously he would take

that time to invest in ok produce that is also tasty, go that extra

mile.

 

On 24/04/2010, iqbalgandham [hidden email] wrote:

> Hi

> 

> Just to highlight "my line of thinking" I do NOT believe a brand helps in

> sales, sorry, but Nike was not built because of a brand, not at least when

> it started out, nor did the apple icon make apple famous.

> 

> But website like buildabrand do have there place I guess, since we all want

> a little logo on our business cards, and a website which fits with this.

> Hence I think they have there place and for startups, I do not believe

> hiring branding consultants etc are worth anything, customers are, if

> someone can show me otherwise and show me how a change in name and logo,

> convinced a customer to part with cash, they I am all ears.

> 

> The question "Did the brand obtain customers" or "Did customers build the

> brand" for me is a interesting question

> 

> I think correct messaging is needed, and is more important than a brand and

> a name. No matter how cool your logo is, if you messaging is confused when

> you walk into a meeting it will fail. Whether branding consultant etc help

> with this, maybe, but then again for a startup I think the messaging is

> something which gets refined during each meeting with a customer rather than

> brainstorming with branding consultants.

> 

> Iqbal

> 

> 

> 

> 

> 

> ________________________________

> From: Irene Rukerebuka [hidden email]

> To: [hidden email]

> Sent: Fri, 23 April, 2010 10:14:51

> Subject: Re: [entrepreneur-1056] buildabrand

> 

> Couldn't agree more Yuri. My saving grace during any little or large

> project/business venture that I went it was helped hugely by my

> branding.

> 

> My backrgound is creativity-from design in visuals to in design theory

> in business-so it is probably easier for me then some but getting it

> right is what it's all about.

> 

> Think Apple.

> 

> And a good corporate example is  McDonalds. Notice had when they

> wanted to change their company value to that of something relevant,

> not processed etc, they switched their branding? I love watching their

> new Ads, feels etc and can't believe how they are able to shake that

> image of what they are really like.

> 

> @ Jay

> 

> That's because the people you were using weren't good at their job.

> Sorry but true. Just cause someone is a designer, doesn't mean they

> are any good, same with a developer or a marketeer.

> 

> I never trust a designer who doesn't a) understand behavioural

> economics  and b) get what every style means to a viewer (people you

> want to attract!) from alt trendy to classical conservative.

> 

> On 22/04/2010, Yuri [hidden email] wrote:

>> 

>> 

>> I totally agree with Emile

>> 

>> Iqbal, your line of thinking is some

>> that I've come across far too often. People don't value what brand &

>> design can do for a business.

>> 

>> Strategy, technology, marketing,

>> finance.. they are understandable things. But too many company managers

>> don't understand that getting your image and the message of your project,

>> the image you want to project of yourself is every bit as important as the

>> correct functionality of a web site.

>> 

>> And I am sure that

>> buildabrand is good when you are on a budget for a 1st stage of a site.

>> But I would definitely invest in seating with a professional and explain

>> to them what your company is about. That way they will get the message

>> right across to your potential target market.

>> 

>> It is very

>> arrogant to think that just because one has the tools (colours, fonts...),

>> one can have the correct choice.

>> 

>> There are many shades of blue

>> and each of one express a different mood. Trust me, they do.

>> Neuromarketing exists for a reason and shades of colours exist for a

>> reason. And naming them with references makes them conceptual. Sky blue,

>> doesn't it make you think of something happy, cheerful, open space,

>> innocent? Whilst Navy blue is sorber, serious even a bit sad?

>> 

>> To explain this simpler: if you were to go on a 1st date with someone

>> else, would you wear an average looking ready-made outfit from a window

>> shop? or would you try wear the best clothes that would suit your

>> complexion and express who you are (classic, modern, sexy, serious,

>> minimalist, rich, discreet, geek, fashionista, musician...)?

>> 

>> Well, the same goes for businesses.

>> 

>> Yuri

>> 

>> 

>>> The billions spent in building and maintaining brands are testament

>> to the

>>> fact that

>>> brands are built by a lot more than

>> just colours, logos and the visuals of

>>> a

>>> corporate

>> ID.

>>> 

>>> Interesting concept to try and position as a

>> *brand building* tool/service

>>> because anyone in that brand

>> building/positoning business wll reiterate

>>> forcefully what Ive

>> said.

>>> 

>>> The very name serves as a shot in its own foot

>> as far as buldng ther own

>>> brand is concerned.

>>> 

>>> Maybe a little delegation from OC should give them a shout.

>>> 

>>> Cheers

>>> 

>>> Emile

>>> 

>>> 

>> On Thu, Apr 22, 2010 at 3:14 PM, iqbalgandham

>>> 

>> [hidden email]wrote:

>>> 

>>>> 

>>>> Hi Guys

>>>> 

>>>> Came across this website

>> this morning, buildabrand.com. I know all the

>>>> mkt

>>>> consultants on this list will shoot me down, but if you're

>> trying to

>>>> build a

>>>> company, and want a logo,

>> letterhead, website design you know all that

>>>> warm

>>>> and fluffy 'stuff', but like me have very little idea of what

>> colors

>>>> work

>>>> together, or that Azure is

>> actually a color (in my day it was called

>>>> blue),

>>>> then this website is for you. They are in Beta, I have no idea

>> who they

>>>> are.

>>>> 

>>>> You tell them a

>> little about your website, you choose colors, styles

>>>> etc,

>>>> and they create the entire lot for you, you can then download

>> or print

>>>> what

>>>> you need.

>>>> 

>>>> Iqbal

>>>> 

>>>> 

>>>> 

>>>> 

>>>> --

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>> "*REPLY*", your message will be sent to

>>>> 

>> *everyone*on this mailing list (

>>>> 

>> [hidden email])

>>>> This message was sent by

>> iqbalgandham ([hidden email]) from

>>>> London

>>>> OpenCoffee Meetup <http://www.meetup.com/opencoffee/>.

>>>> To learn more about iqbalgandham, visit his/her member

>>>> 

>> profile<http://www.meetup.com/opencoffee/members/8683602/>

>>>> To unsubscribe or to update your mailing list settings,

>> click

>>>> 

>> here<http://www.meetup.com/opencoffee/settings/>

>>>> 

>>>>  Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |

>>>> [hidden email]

>>>> 

>>> 

>> 

>> 

> 

> 

> --

> Irene Rukerebuka

> 

> 

> 

> m: 07826255452

> 

> t: www.twitter.com/rantersparadise

> w: www.hubnovation.org.uk

> l:http://uk.linkedin.com/in/irenerukerebuka

> 

> 

> 

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> Meetup, PO Box 4668 #37895 New York, New York 10163-4668 |

> [hidden email]

 

 

--

Irene Rukerebuka

 

 

 

m: 07826255452

 

t: www.twitter.com/rantersparadise

w: www.hubnovation.org.uk

l:http://uk.linkedin.com/in/irenerukerebuka

 

 

 

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